Drive Smarter, More Profitable Growth
Turn Your Sales Team into Trusted Business Advisors
Small and mid-sized businesses are under more pressure than ever. Winning new customers is harder, margins are tighter, and traditional sales tactics no longer resonate with today’s informed, selective buyers.
To compete—and grow—you need more than salespeople. You need trusted advisors who can create relevance, build credibility, and deliver real business value.
A Program Built to Drive Profitable Business Growth
The Minneapolis Chamber of Commerce, in partnership with Bywater & The Summit Group, present Accelerating Your Business Growth, a powerful new training program designed specifically for sales and marketing professionals in small and medium-sized businesses.
Accelerating Your Business Growth is designed to help your team transition from transactional, product-focused approach to a client-centric, business advisory mindset - the key to winning in today's market.
What Your Team Will Learn
Participants will gain practical, immediately applicable skills to:
Identify and prioritize the right customers for profitable, long-term growth
Engage the most influential stakeholders within target organizations
Develop effective relationship management strategies
Lead meaningful, business-focused conversations that uncover real needs
Differentiate from competitors by creating and quantifying customer value
A Practical, Proven Approach To Value Creation
At the core of the program is a clear, easy-to-apply methodology for:
Assessing your customer's needs and opportunities
Focusing effort where it delivers the greatest return
Avoiding low-value pursuits
Clearly articulation and quantifying the value your organization will deliver
Invest In What Drives Growth
Success in today's environment requires teams that think differently, engage strategically, and deliver measurable value.
This program equips your sales and marketing professionals to do exactly that - making it an investment that delivers lasting returns.
Our Speakers
Chris Pratt
Senior VP, Content and Delivery | The Summit Group, LLC
Chris Pratt is a seasoned and highly skilled consulting professional with more than 30 years of experience in the sales strategy and sales competence development fields. He has responsibility for the development and delivery of The Summit Group’s value generation, executive selling, marketing, management, and leadership/coaching training programs. He has developed and delivered customized sales skills training programs for major firms in a variety of industries.
As a founding member of The Summit Group, Chris has delivered training programs in over 45 countries to a wide variety of firms including HP, Cisco Systems, Tetra Pak, Xerox, Ricoh North America, Ricoh Latin America, Ricoh Asia Pacific, World Wide Technology, SBC/AT&T, SC Johnson & Company, Höganäs AB, Motorola, and Marriott International. In addition, he is certified in the Myers-Briggs Personality Type Indicator and the DiSC Personality Profile.
Prior to joining The Summit Group, Chris spent 18 years in a variety of sales, sales management, sales assessment, and sales training positions with AT&T. Chris holds a B.B.A. in Marketing from Ohio University. He resides in Chagrin Falls, Ohio. He also serves on the Executive Advisory Board to the Marketing Department of the University of Akron.
Chris Furgeson
President and CEO | Bywater Business Solutions
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Get Started Today
Position your business for stronger relationships, better opportunities, and more profitable growth.
Register your team today!
September 16th - 17th
Minneapolis, MN